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The Standard We Kept

The official statement from Goals Aesthetics & Plastic Surgery on why we left Miami. We built Goals on three things: a surgeon you know by name, a patient who is awake, and a room ready for inspection any day. Miami rewarded the opposite, and we would not trade. Here is what we built instead, and how to check every word.

Why Goals left Miami · Published October 2026

A surgeon in navy scrubs, seen from behind, at an arched clinic window looking out over pastel Art Deco buildings at dusk

Why this page exists

A Statement, Not a Sales Page

Goals operated in Miami. Then we left. This page says why, in our own words. We name no other clinic. What we describe is a climate. We saw it ourselves. Patients told us about it, again and again. So did people who had worked inside other clinics. Where Florida has since written rules about the same problems, we cite them. Where the science shows our way is safer, we cite that too.

BBL safety

The Arithmetic of a Bad Idea

1 in 3,448

Deaths per Brazilian butt lift in the 2017 surgeon survey that set off the alarm¹²

10

Verified deaths Florida’s Board counted in the 36 months before its 2022 emergency rule⁴

1 in 14,952

Deaths per BBL by 2019 among surgeons who followed the new rule: fat under the skin only¹³

The market

The Local Customs We Declined

Habits that had become normal in the market we competed in. Patients described them to us again and again. So did people who had worked inside other clinics.

Hand Surgery to Staff

You are asleep under general anesthesia. Parts of your operation pass to a technician, an assistant, or a doctor with no U.S. license. The surgeon has moved to the next room.

Schedule Twenty a Day

Fifteen or twenty major operations on one surgeon’s list for a single day. That number is only possible when someone else is doing the cutting.

Manage the Inspection

A surprise inspection is expected. So the surgery days are emptied out. The inspector walks through quiet rooms and finds nothing.

Sell on Price Alone

The ads lead with the lowest package price. The surgeon’s name, the room’s accreditation, and who will actually operate never come up.

Drawn from our own years in that market and many repeated conversations with patients and former staff of other clinics. We name no practice. Florida’s rules below describe the same climate.

Side by side

Two Ways to Run a Surgical Practice

The model we leftGoals
Who operatesStaff may do parts of your operation while the surgeon moves between rooms.The surgeon you met. First cut to last stitch, and at your follow-up.
AnesthesiaGeneral. You are unconscious for hours.Local. You are awake and comfortable, and you know who is in the room.
Cases per surgeon, per dayFifteen to twenty.What one surgeon can do well, with a limit on how much per session.
How you know who operatedYou wake up and are told.You were there.
Accreditation and inspectionsManaged around the visit.AAAHC-accredited, surveyed on site. Any day is inspection day.
Where the fat goesAs much as possible.Under the skin only, as the task force requires, and only as much as one session can carry.
Follow-up careThe next patient.Your surgeon sees you about a month later. A published concern process stands behind it.

Goals’ own comparison. The left column describes a model, not any one clinic.

Florida, 2019 to 2023

The Law Caught Up

After a run of deaths, Florida wrote rules for fat transfer to the buttocks. The Board counted ten verified deaths in the 36 months before its 2022 rule.⁴ The news has kept counting since, most recently in October 2026.¹¹ ¹⁴ The rules read like a description of how we already worked.

2019: Fat Only Under the Skin

The Board of Medicine’s emergency rule, now Rule 64B8-9.009. Fat goes under the skin only. It must never cross into the muscle.¹ ²

2022: Ultrasound, and Three a Day

Ultrasound guidance while the cannula is placed and the fat goes in. The recording stays in your chart. No surgeon does more than three BBLs in a day.³ ⁴

2023: The Surgeon, Present and Alone

Statute 458.328. The surgeon examines you in person. No one else may remove or inject the fat. One surgeon, one patient at a time, no second case running. Offices are inspected unless they hold accreditation.⁵

A surgeon who stays in the room. A patient who is awake. Fat placed under the skin only. These were Goals’ rules before Florida wrote them down.

The clinical case

Why Our Patients Are Awake

The model we left needs a patient who is asleep for hours. Ours does not. The science on why that matters goes back decades.

No General Anesthetic

Local anesthesia means no general anesthetic and no long recovery from it. In a survey of 15,336 awake cases there were no deaths, no clots to the lungs, no transfusions, and no hospital stays.⁷ A later survey of 66,570 office cases found the same.⁸

You Walk Out the Same Day

Blood clots are the leading cause of death after liposuction. They form during long operations, when a body lies still for hours under general anesthesia.⁹ ¹⁰ An awake patient stands up and walks out of the room.

Fat Only Where It Cannot Travel

Fat embolism is what the Miami autopsies found. It happens when fat is pushed into or under the buttock muscle and reaches the lungs. The task force and Florida law both say: under the skin only.⁶ ⁵ That has been our rule from day one.

The Goals standard

What We Built Instead

Awake, Under Local Anesthesia

Most Goals body contouring is done awake, under local anesthesia. You know who is in the room because you are in it too.

One Named Surgeon

The surgeon you meet is the surgeon who operates, and the one who sees you after. You can look up the license yourself.

Fat Where the Task Force Says

Fat transfer to the buttocks goes under the skin only, never into the muscle, and only as much as one session can safely carry.⁶

Vetted, Then Proctored

License, board status, malpractice history, and hospital privileges are checked before a surgeon’s first case with us. A senior Goals surgeon stands in the room for the first ones.

A Way to Raise a Concern

If something worries you, there is a published route to tell us. A named person takes it and works it through with you.

Our statement

A Note From the Goals Team

We did not leave Miami because the patients were wrong. They wanted what every patient wants. A result they can live in. A price they can plan for. A surgeon who tells them the truth. The market had learned to deliver the first two by giving up the third.

Surgery of any kind carries risk. We say so in every consultation. Our job is to keep that risk as low as the evidence allows, and to be honest about what remains. We do this because of what comes after. A patient walks out of the room the same day. A few weeks later, they walk into a body they feel at home in. That change is why we do this work. It is not worth a single shortcut.

So, to anyone thinking about body contouring, anywhere: learn your surgeon’s name before you learn the price. Ask who will be in the room. Choose being awake over being told what happened. Pick the clinic that is glad to see the inspector. None of this requires choosing Goals. It only requires asking.

The surgeons and team of Goals Aesthetics & Plastic Surgery

Official statement · October 2026

Transparency

Don’t Take Our Word for It

Every claim on this page can be checked. Here is where.

NPI Registry

The federal directory of every U.S. clinician. Name, specialty, and practice address, free to search.

State License Lookup

Every state medical board runs a free license search. New York’s is updated daily.

Board Certification

ABMS Certification Matters tells you whether a surgeon is certified by a member board.

Real Results

Our own patients, photographed by us, before and after.

For patients

Six Questions Worth Asking Anywhere

Ask them at any clinic, in any city. Here is how we answer.

Who Will Operate?

At Goals: the surgeon you met, in the room from first cut to last stitch.

How Many Cases Today?

At Goals: only as many as one surgeon can do well. Ask, and we will tell you the number.

Awake or Asleep, and Why?

At Goals: awake, under local anesthesia. The person responsible is the one you can see.

Accredited by Whom?

At Goals: AAAHC, at every facility, surveyed on site at least every three years.

Where Does the Fat Go?

At Goals: under the skin only, never into the muscle, and only as much as one session can carry.

What If Something Worries Me After?

At Goals: a published concern route, a named person who takes it, and your surgeon at follow-up.

Patients from Florida

Still in Florida? Still Welcome.

We no longer operate in the state. Patients from Florida still come to us. Here is how.

Flying In for Surgery

How we arrange your consultation, your surgery day, and your follow-up when you travel to us.

Related guides

Keep Reading

FAQ

Questions About This Statement

Yes. Goals operated in Miami and no longer practices in Florida. Our clinics are in New York, New Jersey, Pennsylvania, Maryland, Georgia, Texas, and California.

No. We name no practice. This page describes a way of working we saw and refused, and the rules Florida has since written about it.

Yes. Awake, under local anesthesia. Fat under the skin only. Done by the surgeon you met, at a volume one session can safely carry.

Florida’s law is far stricter than it was in 2019. The safest BBL anywhere has the same four marks: the surgeon you met does the whole operation, the fat stays under the skin, the volume fits one session, and the facility is accredited. Ask our six questions at any clinic, and judge the answers.

Surgery done, in whole or in part, by someone other than the surgeon you agreed to. It usually happens under general anesthesia, so you cannot know. Florida’s 2023 law now forbids handing off fat removal or injection.

Every surgeon’s license is public record. Our safety page shows how to look it up and how to confirm board certification. Every facility’s AAAHC accreditation can be confirmed with AAAHC.

No. Every operation carries risk, and your surgeon will go through yours with you at your consultation. What we promise is to keep it as low as the evidence allows, and to be honest about the rest.

Atlanta, Georgia, about two hours by air from Miami. Our Flying In guide explains how we arrange the consultation, the surgery day, and the follow-up.

Get started

Ask Us Anything

Free consultation, no obligation. Ask who your surgeon will be, how many cases are on the day’s list, and where you will be treated. You will get straight answers.

Prefer to talk now? (833) 462-5769

References

Sources

The numbered references for the figures and rules cited on this page, checked October 13, 2026.

  1. Florida Department of Health, Board of Medicine. Annual Regulatory Plan 2019: emergency rule 64B8ER19-1 on gluteal fat transfer, incorporated into Rule 64B8-9.009 effective September 3, 2019.
  2. Florida Administrative Code, Rule 64B8-9.009, Standard of Care for Office Surgery.
  3. Florida Administrative Code, Emergency Rule 64B8ER22-3, Standard of Care for Office Surgery (effective June 14, 2022).
  4. WUSF Public Media. Surgeons are challenging state restrictions on Brazilian butt lifts (June 22, 2022), reporting the Board of Medicine’s stated reasons for the 2022 emergency rule.
  5. Florida Statutes §458.328 (2023), Office surgeries, as amended by CS/CS/HB 1471, effective July 1, 2023.
  6. Multi-Society Task Force for Safety in Gluteal Fat Grafting. Urgent warning (July 2018).
  7. Hanke CW, Bernstein G, Bullock S. Safety of tumescent liposuction in 15,336 patients: national survey results. Dermatol Surg. 1995;21(5):459-62.
  8. Housman TS, et al. The safety of liposuction: results of a national survey. Dermatol Surg. 2002;28(11):971-8.
  9. Grazer FM, de Jong RH. Fatal outcomes from liposuction: census survey of cosmetic surgeons. Plast Reconstr Surg. 2000;105(1):436-46.
  10. Iverson RE, Pao VS. MOC-PS CME article: liposuction. Plast Reconstr Surg. 2008;121(4 Suppl):1-11.
  11. NBC 6 South Florida. Woman died of pulmonary fat embolism after plastic surgery in Miami: autopsy (2022).
  12. Mofid MM, et al. Report on mortality from gluteal fat grafting: recommendations from the ASERF Task Force. Aesthet Surg J. 2017;37(7):796-806.
  13. Rios L, Gupta V. Improvement in Brazilian butt lift (BBL) safety with the current recommendations from ASERF, ASAPS, and ISAPS. Aesthet Surg J. 2020;40(8):864-870.
  14. NBC6 Investigates (Viteri A, Fossi C). Family demands answers as NBC6 uncovers six patient deaths linked to Miami clinic. October 16, 2026.
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